UMF Reimagined — A Strategic University
THREE Years | ONE Strategic University | GENERATIONS of Resilience
Reimagining work began in May of 2020, when University of Maine at Farmington President Edward Serna contracted with consultants from Berkeley Research Group to develop a comprehensive assessment and thorough strategic recommendations. Our current challenges demand bold action and an ambitious timeline: UMF Reimagined, by 2024.
We’ve rolled up our sleeves to face big problems with a simple approach: We acknowledge where we are. We uncover and analyze how we got here. Then we work together to reimagine inspired and lasting solutions.
“I am enough of an artist to draw freely upon my imagination. Imagination is more important than knowledge. For knowledge is limited, whereas imagination encircles the world.” — Albert Einstein

In the months after I arrived in Farmington, countless members of the UMF community gathered and listened to one another. We knew we had work to do. Before long, we understood each other and the nature of the challenges before us. But just as we’d begun our ambitious planning journey, a global pandemic strained our time and resources even more.
That’s one of the many reasons I’m so proud of the progress we’ve made. And it’s no wonder. This campus was founded in 1864 as Maine’s first publicly funded normal school, and the Western State Normal School graduated its inaugural class in 1866. Since then, it has gone by different names and added a liberal arts curriculum before it joined the University of Maine System in 1968. By then, it was known as the University of Maine at Farmington.
Early on, “normal” meant providing model classrooms in which faculty taught model teaching practices. Nothing is normal anymore, but Farmington has always been a model. It has stood the test of time — and now we’re poised to lead.
We all know why we’re here: We meet our students where they are. We support them as they grow and learn. And we prepare them for the ever-changing world that awaits them. In unfamiliar terrain, knowing where we’ve been and where are now helps us find a new path forward.
For us, moving forward requires courage. We can no longer afford to be a smart, welcoming university with a solid strategic plan. In these times, it will take our collective imagination and legendary dedication to become a strategic university. UMF is building on its foundation as an institution of academic excellence, an engaged member of the community and a generous guide for the students we are honored to serve, now and for generations to come.
That is the ground from which we’re stepping forward today. And I’m confident it will take us farther than we can imagine.
Sincerely,
Edward Serna
President
University of Maine at Farmington
Contact Us
We intend for this Strategic Plan to be an open, inclusive and transparent endeavor. If you have questions, suggestions, or concerns please contact us:
Strategic Plan Implementation
University of Maine at Farmington
Merrill Hall
224 Main Street
Farmington, Maine USA 04938
tel 207-778-7256
fax 207-778-8189
TDD/TY 207-778-7244
[email protected]